The Welcome Reception will be held at Hwangnyongwon, a training center for moral culture and education of awareness inspired by the historic Hwangnyongsa Temple, one of the most significant Buddhist sites of the Silla Dynasty. Hwangnyongwon is conveniently located within a 10-minute walking distance from Hilton Gyeongju.
Mr. Bomsu YEH, President of Korea Intellectual Property Association (KINPA) / Vice President of KT Corp.
Keynote Speech 2:Mr. Sang-Kon SHIN, Director General, IP Protection & International Cooperation Bureau at the Korean Intellectual Property Office (KIPO)
The session will focus on the strategic utilization of intellectual property (IP) to enhance decision-making and competitiveness in businesses. IP Landscape and IP Intelligence have become critical concepts in leveraging IP assets. This session will feature real-world examples of the latest trends in IP data analysis and strategic applications in competitive environments across countries.
Moderator:This session will explore global IP strategies for cultural content such as music, drama, film, webtoons, fashion and cuisine. Panel discussions will provide insights into IP protection, including trademark or brand protection as well as licensing practices across different jurisdictions.
Moderator:This session will provide updates on recent IP developments, legislative amendments, and practical comparisons of IP practices in Korea, China, and Japan.
Moderator:Mr. Peter (SungJin) CHUN, Chair of Organizing Committee / Managing Partner at MUHANN Patent & Law Firm
Experience the rich history and cultural heritage of Korea with a guided
excursion to Gyeongju’s most iconic UNESCO World Heritage sites.
Taking place on June 15, from
8:00
AM to 4:00 PM, this full-day tour offers an immersive journey through the ancient capital of the
Silla
dynasty.
Begin the day with a visit to Bulguksa Temple, a masterpiece of Silla-era architecture and one of Korea’s most celebrated Buddhist temples. Designated as a UNESCO World Heritage site, Bulguksa is home to Dabotap and Seokgatap pagodas, as well as intricately designed wooden structures that reflect the artistic and spiritual achievements of the 8th century.
Next, travel to Seokguram Grotto, a stunning stone temple nestled in the mountains overlooking the East Sea. This 8th-century grotto houses a magnificent granite Buddha statue, widely regarded as one of Asia’s finest Buddhist sculptures. The serene atmosphere and breathtaking craftsmanship make Seokguram a must-visit cultural treasure.
Enjoy a carefully selected meal at a local restaurant, featuring Gyeongju’s renowned culinary specialties.
After lunch, explore Daereungwon, an ancient royal burial site featuring the grand Cheonmachong Tomb (“Heavenly Horse Tomb”).
The site is home to impressive grass-covered burial mounds of Silla dynasty royalty and aristocrats.
Inside Cheonmachong, visitors can view a replica of the tomb’s interior, displaying exquisite golden crowns, intricate burial artifacts, and the famous "Heavenly Horse" painting, a remarkable glimpse into Silla’s rich culture and craftsmanship.
Participants can enjoy a premium golfing experience at Kangdong The Honors Country Club, a prestigious members-only, 27-hole golf course known for its excellent course conditions and scenic landscape. Conveniently located just 10 minutes from Hilton Gyeongju, the course offers a perfect setting for an enjoyable and relaxing round of golf.
Located near the Bomun Tourist Complex, the course offers stunning views of Gyeongju’s beautiful surroundings, allowing players to enjoy both golf and nature.